Shoppers turn to town centers

Shoppers turn to town centers
By Jayne O'Donnell, USA TODAY

HINGHAM, Mass. — Carolyn Kennedy wants to add a bocce court to the "lifestyle" shopping center she runs in this Boston suburb. The guys who sit smiling on the benches at the outdoor mall could use something else to do.

It's a problem a lot of malls would like to have. Women outnumber male shoppers by about 2-to-1, and men spend an average of 10 minutes less per mall visit. Because browsers spend 15% more than so-called destination shoppers, stores do everything they can to keep shoppers around.

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