What went wrong at Borders?
So what happened to Borders? An early innovator in controlling inventory, there was expert staff at its Ann Arbor headquarters and store managers who believed in the value of book-selling. At its peak, Borders superstores had all the attributes of good book-selling—extensive selections, browsing space, coffee bars, and outreach programs to surrounding communities. In 1998, Borders shares hit an all-time high of $41.75.
Read the full article here:
http://www.theatlantic.com/business/archive/2011/01/what-went-wrong-at-borders/69310/
Read the full article here:
http://www.theatlantic.com/business/archive/2011/01/what-went-wrong-at-borders/69310/