Sunday, November 22, 2009

JCPenney's Big Book catalog coming to an end


 Photo courtesy of Ebay and Sylelist

As the latest news reports have stated, this year's JCPenney Big Book catalog will be the last one, ending a 36 year old tradition. The company cites increasing costs of production and mailing of the massive catalogs and a dwindling consumer base in contrast to the ever increasing online shopping choices. According to the article at Stylelist, at the catalog's peak it had between 900 and 1,500 pages and in 1979 surpassed $1 Billion in sales.

JCPenney's soon to be gone catalog joins other retailer catalogs of the past such as Sears, which discontinued their catalog in 1993. The company plans on focusing on smaller scale catalogs and it's online offerings.

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